Monday, August 30, 2010

DSi, DSi XL get $20 price cut Sept. 12

 Third- and fourth-generation versions of Nintendo's best-selling handheld pick up new $150, $170 price tags next month; DS US sales hit 42.5 million.

Far from the unstoppable juggernaut that it once was, the Nintendo DS and its various iterations have started loosening their grip on the retail sales charts. Last month, the NPD Group reported that the perennial hardware chart topper had been ousted by the Xbox 360, a feat due in part to the redesign for Microsoft's console but also non-stratospheric sales of the DS, which stood at just 398,400 units.

Nintendo will launch its latest assault on the handheld market before April 2011, when it debuts the no-glasses-required 3DS. But until then, the publisher announced today that it would be bolstering its 132 million-unit-selling line of hardware with a $20 price cut for the DSi and DSi XL. Nintendo also noted that DS sales have hit 42.5 million units since the first version of the system launched in November 2004.

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